9 Smart-Mob Organizing

Ability to create, engage with, and nurture purposeful business or social change networks through intelligent use of electronic and other media.

A SMART MOB SPARKED DISRUPTIVE CHANGE in Cairo, Egypt, in January of 2011. Fueled by educated young people who could not find jobs and were frustrated by the policies of Egyptian President Hosni Mubarak, this smart mob (actually, a loosely orchestrated collection of smart mobs) was amplified by social media in 2011. The “Arab Spring” that followed only hints at what will be possible ten years from now, when the digital natives are in their twenties and social media are much more ...

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