Chapter 3

Purposeful Discomfort

Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.

Brian Tracy


As creators of opportunity, open-door leaders are also providers of purposeful discomfort. Why? Virginia Rometty, CEO of IBM, had it right when she said, “Growth and comfort do not coexist,” at Fortune magazine’s Most Powerful Women Summit. We grow, develop, and progress by pursuing opportunities that put us outside our comfort zone. Opportunities create discomfort.

The trick is that you have to provide uncomfortable opportunities that provoke growth, not set people up ...

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