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Leaders Start to Finish: A Road Map for Developing Top Performers by Anne Bruce

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CHAPTER 4

Brand and Expand Your Organization’s Talent With Competencies

Some say the path to leadership success is through branding and expanding employee talent. Companies and leaders that invest in branding and in creating smart, self-reliant, always striving-to-improve, upgradable talent are the ones that will lead their organizations into the future. We happen to agree.

In fact, to make this process truly fly, we believe that managers and leaders should stop focusing so strongly on employee weaknesses, and instead start focusing on promoting their people’s strengths and natural abilities. Books like Marcus Buckingham’s Now Discover Your ...

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