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Power to the Person: Individualization and Value Pluralism

“Wealth is not about having a lot of money; it's about having a lot of options.”

—Chris Rock, comedian

AT A GLANCE images INDIVIDUALIZATION AND VALUE PLURALISM

Five Essential Points

  1. Mounting affluence will drive growing individualism in emerging societies. Greater income levels will give people easier access to cultural influences, which will expose them to a wider range of life and career options.
  2. People's values will increasingly pluralize. Higher incomes will also grant individuals the freedom to follow their unique priorities and tastes when choosing between these new options.

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