Defining Your Current Leadership Brand


Taking a close look at your current leadership brand can be eye opening. Having self-awareness is fundamental to defining and evaluating your leadership brand. Self-awareness helps you decide what you need to keep doing, start doing, and stop doing in order to establish a brand that reflects what matters most to you.

In the exercises that follow, you will have an opportunity to focus on the components of a leadership brand—first looking at others and then looking at yourself. The goal is for you to gain perspective on your brand and to determine whether it aligns with your values and what you want to be known ...

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