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Leadership Brand: Deliver on Your Promise by Portia R. Mount, Lynn B. Miller, David Magellan Horth

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How to Define and Cultivate an Aspirational Brand

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Now that you have completed an analysis of your current leadership brand, what’s next? How do you use what you’ve learned?

The most successful leaders continue to develop throughout their careers in order to reach their full potential. If you want to model that behavior, think about where you are today and where you would like to head in the future.

An authentic leadership brand will align with your sense of purpose, your values, and what matters to you most. It will reflect the roles you play, the work you spend the most time doing, how you interact with others, and the leadership contribution ...

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