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Leadership Communication by Judith Mühlberg, E. Bruce Harrison

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CHAPTER 13

Pre-crisis Intelligence: SEC Risk Factors

Chief communication officers (CCOs) engage the company and its stakeholders through leadership communication. Stakeholder values are underscored. Investors are a critical focus. Signal events such as the quarterly conference call provide benchmark information and commentary by corporate leaders to investors and investment advisers. Alongside this regular flow of information relevant to stakeholders, generated by every U.S. public company, there is an alternative, standing communication resource. This is a year-span report prepared by the company, aimed at the firm’s investors, to provide detail on the ways in which investor values could be put at risk. Annual Report 10-K, required by the Securities ...

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