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Leadership Communication
book

Leadership Communication

by E. Bruce Harrison, Judith Mühlberg
September 2014
Intermediate to advanced content levelIntermediate to advanced
300 pages
7h 26m
English
Business Expert Press
Content preview from Leadership Communication

CHAPTER 15

Continuing the Trustworthy Deal

The successful enterprise creates believers, customers, employment, and investment partners, and, in the best case, advocates for the firm’s sustainability. We have in this book promoted the route to enterprise success. Arthur Page at AT&T described it as getting permission from participating publics. Fisher and Ury at Harvard called it “getting to yes.” We have summed it up as making deals.

Shared values—win–win commitments—connect the enterprise with its followers as partners in achieving satisfaction and success. These mutual-benefit deals are held together by trust. As the stimulator and binder of the various deals that create company success, communication explains and extends that trust. Trustworthy ...

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Publisher Resources

ISBN: 9781606498088