Leadership Communication

PART III

The Working CCO: Leadership in Context

In Part I we discussed how the corporate chief communication officer (CCO) becomes a valued participant in the senior management team, working with C-suite peers in constructing and communicating leadership vision, stimulating mission execution, and promoting the enterprise’s shared value proposition. We drew on more than a century of public relations thought leadership to suggest corporate communication strategies that prove effective in companies competing with other companies for victory on behalf of stakeholders.

Throughout the book, we emphasize the dominance of contexts (circumstances that surround the exchange of information between the enterprise and its stakeholders) as they affect the ...