CHAPTER 18

Be Curious—Ask Great Questions

Millions saw the apple fall, but Newton was the one who asked why.

—BERNARD BARUCH

Would you characterize yourself as a curious person? Most people think of themselves that way, considering that the opposite traits—close-mindedness, apathy, and the like—are not flattering. Curiosity pushes people to explore and learn. To be curious is a choice that humans make from the day they are born until the day they die—although you had more time to be curious as a child than you do as a harried executive. Even still, leaders are innately curious about how the world works—and that curiosity propels business, technological, and social progress.

The program manager of a billion-dollar government program proudly proclaimed ...

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