One of the reasons why institutional visions are rarely expressed as results (the “what should be” for the key measures) is that they are likely to only be guesstimates obtained by the president who asked the academic vice president for input, who in turn asked the deans for input, who asked the chairs for input. The arbitrariness of this approach could be significantly reduced if the inputs requested from the chairs were restricted to the key measures. The question that they would have to answer to develop the appropriate input is this: “What enrollment, what level of externally supported research expenditures per faculty member, what average number of refereed publications per faculty member, and what average score ...
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