Chapter 7Team mobilisation
The ultimate objective for any leader is to mobilise their team towards a particular vision or goal, regardless of the type of organisation they work in or where they work. Think of the leaders of great companies who have created cult‐like organisations that are viewed as industry leaders as well as great places to work. They may be new, up‐and‐coming businesses or household names. Many are found in the Fortune 100 Best Companies To Work For list year after year — including Apple, Goldman Sachs, Kimberly‐Clark, Google (Alphabet), Coca‐Cola, Facebook (Meta), Nike, IBM, Walt Disney, General Electric and Nestlé. The leaders of these companies have a broad range of personalities and skills — including Mark Zuckerberg, Warren Buffett, Elon Musk, Steve Jobs, Bill Gates and Jack Welch. Most of these leaders are known for their success in mobilising a group of people to achieve more. And the list isn't limited to the Fortune 100 companies: there are thousands and thousands of incredible leaders of smaller businesses mobilising their teams towards success. The challenge, of course, is to find a formula that can be used to start this momentum and create or build a culture that allows a collective group of people to take action towards the same goal.
Why leaders fail to mobilise their staff
If everyone is aware that people need to be inspired and motivated in a way that allows them to create more than what was thought possible, why isn't it happening across ...
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