THREE-STEP PROCESS

Unlike our friend's daughter who was grieving over the death of her pet dog, executives cannot rely on a childlike naiveté and simply wish for healthful rejuvenation. Rescription is the organizational antidote that's needed when a company can no longer achieve its goals with its existing story. Rescriptions are similar to physicians' prescriptions that restore good health to ailing individuals. The organizational physician is the company's leader, who must courageously and accurately prescribe a new way of doing business—as Ford's Mulally is doing by rescripting the company from one focused on making trucks and SUVs to one focused on manufacturing efficient and economical cars.

How can leaders undertake the process of rescription? ...

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