Issues & Observations: Five Myths About Executive Coaching

Douglas Riddle, Lindsey Zan, and Daniel Kuzmycz

The California gold rush of the mid-1800s was dominated by thrilling opportunities that captured the imagination of the entire country. However, the dynamism and the fortunes made and lost were only part of the story. For many of the forty-niners, California meant disease, hunger, violence, and similarly unpleasant outcomes.

Today's organizational world is experiencing a rush of its own kind: the rush to use the powerful intervention of coaching. Coaching is booming, and the overwhelming perception is that it is doing so with success. However, in the absence of universal standards and credentials, the selection and engagement of coaches ...

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