Reader Forum: Stepping Out of the Comfort Zone

Joan Marques

Why do so many organizations descend into mediocrity after decades of great success? The answer is as simple as the solution is difficult: because they are led by human beings, and human beings, by nature, don't like change. As a consequence, these organizations are averse to change as well, and they dwell in markets that were once flourishing but have now become saturated, disinterested, or perhaps even nonexistent. They sell products that have either become obsolete or are in desperate need of a transformation.

However, when leaders dare to step out of their comfort zones, ensure a dynamic workforce, and teach this workforce the advantages of making bold but responsible decisions, ...

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