Leadership in Action: Issues and Observations—A Complex Task—Creating Models for Responsible Leadership

Issues & Observations

A Complex Task: Creating Models for Responsible Leadership

Svein Sorlie

The challenges inherent in corporate social responsibility become obvious when the following question is asked: How many companies have gotten into trouble because their annual donations to the Salvation Army weren't generous enough? The answer, of course, is virtually none.

Traditional philanthropy is simple compared with the challenges of fully implementing a corporate social responsibility (CSR) strategy in a global organization. Almost all corporate scandals and company downfalls have resulted from organizations' lack of ability to conduct their business within society's written and unwritten rules. In other words, it is the failure to exercise ...