In a recent study of twelve organizations that have incorporated sustainability principles, researchers from CCL and Eartheal, a nonprofit environmental organization based in Durham, North Carolina, found that most had experienced a range of benefits as a result. Notably, each company studied agreed that sustainability had contributed substantially to its competitive advantage.

The study, supported by the Catamount Institute, an environmental research and education organization in Colorado Springs, Colorado, found that commonly reported benefits among these companies included decreased energy consumption, improved use of materials, and innovations in products and services. One company reported a 30 percent decline in the energy ...

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