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Leadership in Action: Reader Forum - A New View of Creativity and Innovation by Joe Prochaska

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Reader Forum

A New View of Creativity and Innovation

In today's knowledge economy, there is a new reality: the most essential form of capital is not a tangible asset such as money or infrastructure—it is knowledge. And when a new paradigm such as knowledge capital emerges, new tools must be developed to manage the new resource. Creativity and innovation are emerging as two of these tools. They are essential components for achieving organizational objectives that lead to positive change and benefit society.

This is not to say, of course, that creativity and innovation are new concepts or practices. But our understanding of them is in transition as observers study the societal changes taking place because of the explosion of knowledge and identify ...

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