360-Degree Feedback: The Leadership Challenges

Walter W. Tornow and Manuel London

Today, in the wake of seemingly continual change, leaders are searching for ways to help individuals and organizations become more adaptive. There is a wide variety of tools, techniques, and processes to choose from. One increasingly popular choice is 360-degree, or multi-rater, feedback, in which a person (or a group of people) receives performance ratings from a range of co-workers—supervisors, peers, and subordinates—and even from customers. At present it would be hard to find a Fortune 1000 company in the United States that hasn't tried 360-degree feedback somewhere in the organization at least once, and many are using it regularly.

Its popularity notwithstanding, ...

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