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Leadership in Action: A New Lens on Mission and Vision by Robert A. Goldberg

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Personal and Organizational Transformation

The CEO of a pharmaceutical company went to a leadership seminar with other CEOs. The workshop emphasized the importance of organizational vision, and they each worked on theirs.

Back home, the CEO was excited about this work, and he distributed his vision statement at a meeting of the senior executive group. When he asked for feedback, he got some comments about how well written the few paragraphs were, and he received some wordsmithing advice as well. Taking this commentary as endorsement, he had posters of his vision statement hung throughout the office and even had laminated wallet cards made with the statement displayed against a picture of a beautiful mountain scene.

This organization was, like ...

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