CHAPTER 6

Negotiating the New Balance

Introduction

Climate change is a topic at the forefront of everyone’s mind, with articles and images popping up regularly that showcase melting ice caps and animal deaths as a direct result of climate change. Everyone, from the smallest individual to the CEO of the largest corporation, has started taking steps to lessen their environmental impact.

With large companies though, it can be hard to find the balance between environmental mindedness and profit. What struggles do environmentally concerned business managers face daily? How do you balance being green and making a profit?

While there are plenty of companies with good intentions when it comes to improving the environmental impact of their businesses, ...

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