Persuasive Communication

Many Good Leaders Do Not Use Convincing-Enough Rhetoric

Universals of Persuasion

There are times when a leader may have to call up some persuasive skills, for example, to get others on board with a new direction or to align ­associates with new strategy. Despite increasing use of transformational leadership in corporations, many decisions are still taken at higher-­hierarchy levels with department heads, and team leaders then charged with the task of disseminating the information, and should the need arise, convincing associates of the benefits of the change.

For instance, if the management board had introduced a new benefits scheme for its sales force, whereby instead of a purely intrateam, competitive model ...

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