Leadership Lessons from the Game of Golf: An 18-Hole Course in Leadership

Hole #9Pay Attention to Customers and SuppliersPar 5 • 507 Yards

Customers and suppliers rely heavily on the goods and services they provide to one another. Golf also has its customers and suppliers, but not in the way you might imagine. The golfer is the supplier of all the elements and factors that make up the swing, and even the frequency of the swing.

But then who is the customer? The answer is the ball! This particular customer is perhaps the most demanding, unpredictable, frustrating, and unforgiving customer in the entire world. The irony of this situation is that this customer is totally “driven” by its supplier. It might perform well ...