Leadership Pure and Simple: How Transformative Leaders Create Winning Organizations

CHAPTER 7The Process of Strategic Product Innovation

To be a successful innovator, one of the most important realizations the transformative leader must come to is that the organization needs two management systems: one to run the existing businesses and the second to develop concepts for new products, customers, and markets. Most organizations usually have systems and processes to run the existing businesses, but very few have a formal process to develop new ideas and concepts. At this point, some might say that innovation is a haphazard process that cannot be codified. However, our work has shown that if a person or an organization is good at a particular skill, there is a process being practiced, although it has usually been learned through ...