CHAPTER 8Making New Product Creation a Repeatable Business Practice
The message for the transformative leader about effective new product creation is simple: innovation can and must be practiced as a repeatable process. Yet even in the most successful companies such a process is usually not practiced consciously and repeatably. Our 35 years of business experience has convinced us that unless an activity is in the form of a describable process, it will not be consistently practiced, nor will it be transferred as an organizational skill to others.
Moreover, product innovation is an offensive weapon much more than a defensive one. Truly innovative products are by far the best weapons in corporate warfare. Yet one great product alone does not produce ...
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