CHAPTER 2

Perception, Focus, and Attention

Most people would envy Greg’s life. He’s a former coaching client and the CFO of a major media company in New York City. He graduated from Stanford as an undergraduate and got an MBA from Columbia.

He has a loving and supportive wife and a teenage son with good grades. When we met, he was in his mid-50s, still rising in his already successful career.

In our first call, he told me his immediate reason for coaching: his CEO. He told me that he and most of his coworkers were frustrated with the CEO’s leadership, but his strong relationships with the board and investors meant he wasn’t going anywhere. The company was also close to an exit, so many employees, including Greg, felt motivated to stay for the ...

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