Building Your Company’s Vision

by James C. Collins and Jerry I. Porras

We shall not cease from exploration/And the end of all our exploring/Will be to arrive where we started/And know the place for the first time.

—T.S. Eliot, Four Quartets

COMPANIES THAT ENJOY ENDURING success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. The dynamic of preserving the core while stimulating progress is the reason that companies such as Hewlett-Packard, 3M, Johnson & Johnson, Procter & Gamble, Merck, Sony, Motorola, and Nordstrom became elite institutions able to renew themselves and achieve superior long-term performance. Hewlett-Packard employees have long known that ...

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