CHAPTER 2SIMPLICITY

Simplicity is the ultimate sophistication.

—Leonardo da Vinci

We live in a complex world that is growing increasingly more complex. We are exposed to 24-hour news cycles that have to be filled. Technology pushes ahead obsessively. The global economy confounds even experts. Politicians caught in the details of defending their positions focus more on reelection than on problem solving. We set goals in January that seem irrelevant in June. We are filled with mild anxiety about what lies ahead. The world is a complex place.

Real-World Complexity

Here are two executives who are cutting through complexity and building simplicity in major organizations.

Bruce Broussard, President, Humana

Humana, Inc., headquartered in Louisville, ...

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