A Sense of Mission
Leaders have a vision and a sense of mission that lifts up and inspires men and women to help achieve that mission. In fact, there is in every one of us a desire to commit to something bigger than ourselves; leaders have the ability to tap into that root of motivation, drive, and enthusiasm that allows us to commit ourselves to achieving that vision.
As a leader, then, you have to have a goal that excites and inspires. And the only goals that excite and inspire are goals that are qualitative. Nobody gets excited or inspired about raising the share price or making more money or getting a raise. But we do get inspired and excited about bringing a product or service to people who need it, and about being the best, and about ...