Chapter 1. INSISTING ON SURVIVAL
In a turbulent economy, the first task of the leader is insisting on survival—that is, continuously identifying and addressing potential threats to the long-term survival of the organization. At first glance this statement may seem obvious, even trivial. Doesn't it go without saying that no organization can be successful if it doesn't first survive? Yet the rapid increase in the pace of change in business has made survival more problematic than ever before. The frequency with which organizations face major challenges to their survival is growing.
In the days when most established companies had relatively stable markets and competitors, survival was only rarely an issue. To be sure, every now and then a company might ...
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