CHAPTER 4
The Rocky Road to Trust
Ben wasn’t happy. He had just experienced his first major disappointment after only four months on the job. He was tasked with developing a measurable marketing plan that would drive revenue and increase market share for the company’s main product by 6 percent over the next year. Most of the data he required were already in his hands, but he still needed year-to-date information from Thomas, one of his employees in the EMEA (Europe, Middle East, and Africa) offices. Thomas rarely responded to e-mails, or group chats, and this frustrated Ben. Furthermore, Thomas had now missed two deadlines. When Ben first had a face-to-face meeting with Thomas in the Netherlands, he appeared to be pleasant and easy to work with. ...
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