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Leadership Through A Screen by Dr. Garry Prentice, Dr. Joseph Brady

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CHAPTER 8

The Invisible Contract

Many months passed since Ben had performed his team year-end reviews (YERs). It was now midyear and Ben was again meeting members of his group. Most of his team had performed well, so Ben expected easy discussions overall.

Ben recalled the YER conversation he had with his employee Mary. She was an excellent worker and had been a top performer in the EMEA (Europe, Middle East, and Africa) region. Her marketing campaign idea was extremely successful, and he lauded her efforts throughout the conversation. After expressing his satisfaction with her performance, Ben told her that within the next few months he would give her the chance to be team lead on all things related to regional direct-to-consumer (DTC) advertising. ...

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