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Leading Across Boundaries: Creating Collaborative Agencies in a Networked World by Russell M. Linden

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. . . Or a Joint Venture?

At the other end of the co-location spectrum is what we might call a joint venture. Private-sector firms sometimes agree to jointly form a new company to create a product or service. These joint ventures are often formed for a specific project (for example, high-tech competitors might start a joint venture to create a new hardware or software product). And some become ongoing entities.
For instance, IBM and Toshiba created an ongoing joint venture in the 1980s to design and manufacture liquid crystal displays (LCDs). They used their respective (and different) competencies. Toshiba had a world-class manufacturing process and had demonstrated success making small displays for cell phones but lacked experience using ...

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