Chapter 8Global Ethics: Beyond IntegrityConscious Choices to Ensure a Sustainable Future

Joining the Middle Class

Ethical conduct in a business context is commonly defined in terms of “integrity.” Corporate employees usually interpret this to mean observing each country's laws faithfully and not engaging in illicit practices such as fraud, bribery, or other forms of corruption. But as vital as these kinds of ethics are to build civil societies around the world and a fair playing field for competition among private enterprises, they are no longer sufficient. The sheer scale of the current global economic shift requires much broader ethical engagement from companies and their employees as previous patterns of production and consumption are transformed.

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