Book description
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives
Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people—and what every manager can learn from Jobs about motivating people to do the best work of their lives.
Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry—a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.
Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort
Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation
Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction
Leading Apple with Steve Jobs will shift your thought paradigm and inspire you to assemble and lead innovative teams.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Preface: Why I Wrote This Book
- Chronology
-
Chapter 1: A Ding in the Universe
- Rating Steve as a Leader
- Vision and Passion Are More Important than Credentials
- Vision Must Be Based on Your Customers
- Vision and Your Vendors
- Acquiring a Company Can Water Down Your Vision and Culture
- Communicating the Vision
- The Way It’s Made Can Be a Part of the Vision
- Giving Your Team a Special Identity
- The Magical World of the Pirate Life
- Flying a Flag
- Vision for Innovation
-
Chapter 2: Steve’s Business Philosophy and Values
- Recognizing the Need for a Values Statement
- The Worldwide Culture
- The Lack of Secrecy in the Early Apple
- A Background in Business Values
- Companies with Values that Steve Admired
- Losing Ground
- The Head Pirate Returns
- Building on the Values
- Steve’s Most Important Value: Attention to Details
- Power of the User Culture
- Chapter 3: People Who Know More than You
- Chapter 4: Steve’s Secrets for Selecting Great People
- Chapter 5: Unusual Interviewing Techniques
-
Chapter 6: To Protect Innovation, Create a Company within a Company
- Taking Over
- Reviving a Radical Idea: A Virtual Company within a Company
- Creating a Skunk Works
- Being Intrapreneurial
- If All of Apple Had Become a Skunk Works
- The Quest for Autonomy
- Off Course: An Argument with Peter Drucker
- Checklist: Is Your Organization Pirates . . . or The Navy?
- An Effective Structure Can Survive a Change of Command
- Chapter 7: “No More Crap Products”
- Chapter 8: More on Product Strategy
- Chapter 9: Entrepreneurial Confidence and High Standards
- Chapter 10: Employee Owners
- Chapter 11: The Apple Workplace
- Chapter 12: When Selling Becomes More Important than the Product
- Chapter 13: “And One More Thing”
- Chapter 14: Flowers at His Doorstep
- Acknowledgments
- Index
Product information
- Title: Leading Apple With Steve Jobs: Management Lessons From a Controversial Genius
- Author(s):
- Release date: September 2012
- Publisher(s): Wiley
- ISBN: 9781118379523
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