2The Power of Vision
Jesse Stoner, Ken Blanchard, and Drea Zigarmi
When leaders who are leading at a higher level understand the role of the quadruple bottom line as the right target—to be the employer of choice, provider of choice, investment of choice, and corporate citizen of choice—they are ready to focus everyone’s energy on a compelling vision.
Vision calls an organization to be truly great, not merely to beat the competition and get big numbers. A magnificent vision articulates people’s hopes and dreams, touches their hearts and spirits, and helps them see how they can contribute. It aims everyone in the right direction.
The Importance of Vision
Why is vision so important to an organization? Because
Leadership is about going somewhere. ...
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