8Lighten Up!

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The disappearance of the sun is apt to be a depressing event in the polar regions, where the long months of darkness involve mental as well as physical strain. But the Endurance’s company refused to abandon their customary cheerfulness, and a concert in the evening made the Ritz a scene of noisy merriment in strange contrast with the cold, silent world that lay outside.1

—Ernest Shackleton

This strategy incorporates what is probably the most counterintuitive behavior of all the ten strategies for leading at The Edge. In stressful circumstances, when times are grim, ...

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