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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_10

10. The Art of TV and Radio

Here’s the beef

Eleazar Hernández

(1)San Antonio, Texas, USA

When considering this chapter, I wondered if I was getting a little too tactical. I am providing one view into what it takes to knock out a TV or radio spot, but that’s not really what this book is about. As a whole, my rationale for creating this book was to help creative directors and other creative leads prepare for leadership. If I were to consider writing chapters for every element that lies within the realm of a creative lead I would have chapters on design software, illustration, poster design, editorial design… and much more than could fit into one book.

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