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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_11

11. Career Trajectories to Creative Leadership

How do I get there?

Eleazar Hernández

(1)San Antonio, Texas, USA

Is there a magic formula or an actual outlined path that someone should follow to become a creative leader? I’d like to say in my best Yoda voice, “Path to creative leadership, yes there is.” Unfortunately, almost every creative director has taken a path all his or her own. What works for one may not work for another. Senior Art Director A might be thrust into a leadership role because they happen to be in the right place at the right time. Multimedia Designer B is given responsibility and is suddenly thrust into the role of creative director ...

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