© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_12

12. Invest in Your People

Here’s a real ROI

Eleazar Hernández

(1)San Antonio, Texas, USA

One of the most frequent questions I get from other creative directors or people on their way up is, “What is the one piece of advice every good creative director should have?” My answer is simple: Invest in your people. Your team will be the ones that help you complete the day-to-day tasks and assignments that need to be knocked out to address client challenges. Your team is your go-to group when you need to get a job done after hours. Your team also has your back when people may question the direction of the creative product that your team is producing. The size ...

Get Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.