© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_12

12. Invest in Your People

Here’s a real ROI

Eleazar Hernández

(1)San Antonio, Texas, USA

One of the most frequent questions I get from other creative directors or people on their way up is, “What is the one piece of advice every good creative director should have?” My answer is simple: Invest in your people. Your team will be the ones that help you complete the day-to-day tasks and assignments that need to be knocked out to address client challenges. Your team is your go-to group when you need to get a job done after hours. Your team also has your back when people may question the direction of the creative product that your team is producing. The size ...

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