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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters by Eleazar Hernández

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© Eleazar Hernández 2017

Eleazar Hernández, Leading Creative Teams, 10.1007/978-1-4842-2056-6_6

6. Creative Exploration Tools

Sketching and Thumbnails

Eleazar Hernández

(1)San Antonio, Texas, USA

Too many times, creatives begin their visual explorations on a computer before having ideas fully formed. They worry about fonts, colors, and images before they even have a concept. Why do so many creatives skip a critical step in the ideation process and begin working on the computer so quickly? This, in my opinion, is due to either a lack of creative confidence or bad habits that were developed during their time in school or as young professionals. They start working with the end in mind rather than thinking beyond the obvious. They sometimes gravitate ...

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