Chapter 4

Creating One Culture Out of Many

One Shell. One EMC. One Metso. One Merck. One Deloitte. One IBM. Nearly all of the companies that we work with today are trying hard to integrate the disparate parts of their far-flung global empires into one coherent whole. “Enterprise thinking” refers to the mindset that allows people to act on behalf of the organization as a whole, rather than representing just one part of it. Even when companies grow organically, it is often harder than it looks. Consider this story: after a round of golf, legendary GE CEO Jack Welch allegedly asked equally legendary Canon CEO Fujio Mitarai if it was possible to get one global price and service agreement for Canon copiers for GE worldwide. Mitarai-san confirmed that ...

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