Chapter 5
Exporting Culture Change
Every global organization faces the same challenge. It doesn't matter whether they are American, Dutch, Swiss, Chinese, German, French, Japanese, Brazilian, or Indian: their organization started in one place and grew successfully from there. The core logic and the established culture of the firm reflect those origins. As their organization has thrived, it has grown far beyond their initial origins and aspirations. But in the process, they start to bump up against a basic dilemma: How do you export the spirit, the essence, and the principles that form the foundation of a successful organization to a new context without falling victim to the folly of imposing home country habits in a new setting where those habits ...
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