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Leading Digital: Turning Technology into Business Transformation by Andrew McAfee, Didier Bonnet, George Westerman

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ACKNOWLEDGMENTS

When the three of us met for the first time in 2010, writing a book was not on our agenda. What happened, however, was a meeting of minds. All three of us had a passionate belief that new forms of digital innovation—mobile devices, analytics, embedded devices, and social media—were going to be a big deal for business and management innovation. We three believed that beyond the companies that do technology for a living, there must be large corporations around the globe doing exciting things with digital technology and getting impressive business benefits from it. But no one was talking about these companies. So we set out to look for them, research them, and engage with their leadership teams. As we shared our findings with senior ...

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