CHAPTER 1
WHAT IS DIGITAL MASTERY?
If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful at all.
—MICHELANGELO
Sporting goods company Nike has built its business on innovation. According to CEO Mark Parker, “We’re an innovation company … Innovation and design is at the epicenter of all we do.”1 That innovation focus goes beyond Nike’s products to include the way it engages with customers and even the way it manages internal operations. And digital technology is making new kinds of innovation possible.2
Online customers can order personalized shoes in hundreds of color combinations. Digital tools have made product design and manufacturing faster and more efficient than ever before. Additional digital capabilities have ...
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