CHAPTER 10
FOCUSING INVESTMENT
Becoming a Fashionista is easy. Everywhere you look, there are opportunities to invest time, effort, and dollars into making your business more digital. It is all too easy to invest in them all. The siren song of digital technologies is a powerful one and can lead many companies astray. But Digital Masters know their own direction and they stay the course. They focus on the initiatives that will advance their vision and on which the Digital Masters can build existing skills and assets. These initiatives contribute new digital platforms and infrastructure and are the initiatives that Digital Masters can afford to invest in and see a return. Digital Masters have a keen focus on the things that are important and the ...
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