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Leading Digital
book

Leading Digital

by George Westerman, Didier Bonnet, Andrew McAfee
September 2014
Beginner to intermediate
256 pages
6h 59m
English
Harvard Business Review Press
Audiobook available
Content preview from Leading Digital

CHAPTER 11

MOBILIZING THE ORGANIZATION

Large, transformative change programs only succeed when leaders are able to earn employees’ trust, engage them, and mobilize them into action. Digital transformation is no different. However, surprisingly, our survey shows that 64 percent of employees still do not feel that senior leaders have adequately shared a vision for digital transformation with everyone in the organization.1 So, what can we learn from Digital Masters? To mobilize your organization and achieve high impact, ask yourself three fundamental questions:

  • Signaling: Are you marketing the ambitions and the benefits of digital transformation sufficiently clearly to the organization?
  • Earning the right to engage: Are you building sufficient momentum ...
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Publisher Resources

ISBN: 9781625272485