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Leading Edge Marketing by Veronica A. Williams

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OTHER TITLES IN OUR MARKETING STRATEGY

COLLECTION

Naresh Malhotra, Georgia Tech, Editor

Developing Winning Brand Strategies by Lars Finskud

Conscious Branding Funk by David Levis and Anne Marie

Marketing Strategy in Play Questioning to Create Difference by Mark Hill

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits by Piyush Kumar and Kunal Gupta

Building a Marketing Plan: A Complete Guide by Ho YinWong, Roshnee Ramsaran-Fowdar and Kylie Radel

Top Market Strategy Applying the 80/20 Rule by Elizabeth Kruger

Pricing Segmentation and Analytics by Tudor Bodea and Mark Ferguson

Strategic Marketing Planning for the Small to Medium Sized Business Writing a Marketing Plan by David Anderson

Expanding Customer ...

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