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Leading Edge Marketing by Veronica A. Williams

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CHAPTER 1

Introduction

What is Marketing?

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Marketing is the process that determines whether a product is or is not successful. For some, it is the excitement and challenge of building a ­viable business. For others, it is a necessary evil. Regardless of where you stand on the love–hate relationship, the fact remains that products and services are not sold without marketing. Without marketing, no one will pay for what you have created. Period. The better the marketing, the more effective the sales results. Marketing results can be achieved even when those involved may not know what they are doing. Sales, whether measured in units or dollars, ...

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