12.2. Distinguishing Innovation
We seem to confuse innovation much like we confuse leadership; the more we emphasize it, the more we trivialize it. The more we obsess ourselves with it, the less of it we seem to get.
This is probably because of our attitude to another of those fine words of management: change. We talk so much about change that we become numb to its absence. Contrary to the claims of what seems to be almost every speech and popular article written in this field over the last thirty years, we do not live in times of great change at all (and it is pretentious of us to believe that we can be the judge of that).
Most of the things around us are not changing. Look around yourself right now, and ask what you see that has changed significantly ...
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